#1 Insist on verbs
When talking about objectives and strategy, make sure you use verbs. Beware the treacle of nouns. Published research in fields as diverse as PR, engineering and psychology,... cmria.com/strategists/1-insist-on-verbs/
- for the Array 
#2 Use ‘in order to’
When Harvard’s Ellen Langer published her 1978 photocopier test the world learnt the magic of the word ‘because’. People will comply with your request for no reason o... cmria.com/strategists/38-lend-a-book-3/
#4 Use strategy models to facilitate discussion
You can improve your chances of steering the conversation and securing others’ understanding - and agreement - if you make a visual model of what you want to say, the poi... cmria.com/strategists/38-lend-a-book-2/
#28 Lend a book
Research by Robert Cialdini (University of Pennsylvania), tells us we have more chance of influencing someone if we have previously given them something. Anything. He says ... cmria.com/strategists/38-lend-a-book/