#207 Get first on the list
If you want something to be selected by people who don’t know and probably don’t care too much, get its name higher on the list of choices or put it on the left of the ... cmria.com/persuaders/207-get-first-on-the-list/
#220 Circulate your presentation
Research suggests that there is more chance that your presentation will be understood and remembered if you circulate it for reading in advance. Scientific study of recall ... cmria.com/persuaders/220-circulate-your-presentation/
#120 Give the client a warm drink before delivering bad news
Research in the field of ‘embodied cognition’ helps us influence the way others feel about our arguments and ourselves. The connection between the brain and the body is... cmria.com/persuaders/120-give-the-client-a-warm-drink-before-delivering-bad-news/