Yes, setting out your slides a certain way determines how the debate unfolds and even whether you reach agreement.
2017 research by Eric Knight, Sotirios Paroutis and Loizos Heracleou shows how the way data and ideas are presented on a slide is more likely to lead to shared views about what is at hand and what is to do.
For example, the skilful use of blocks of text which are arrowed to the right will demonstrate your logic. More than your words might convey.
The juxtaposition of ideas leads us to consider their relationship. Think about how you use colour, shapes, ‘call outs’, steps and phases, route maps and trees.
The work 'The power of PowerPoint: A visual perspective on meaning making in strategy' brings a science to our strategy presentation.
Writing in Business Communication Quarterly, Hentz, of Iowa State University, shares his practical tips. Title the slide with a ‘claim’, not just the dataset, to introduce your narrative. “A step-change in sales is forecast” works better than “Forecast sales to 2023” .
Use call-outs to enhance the narrative; help your audience understand the meaning, don’t just hope they see what you see.
